Custom-built Webflow website with Webflow localization for a global platform simplifying hiring across borders

Redesigning TERN’s website to reflect their new brand identity and showcase their unique offerings and impact to two audiences.

Type
Website
INDUSTRY
Technology
LOCATION
London
,
United Kingdom
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Tech stack
Figma
Webflow
Node.js
TERN GROUP
Website design and development for a non-traditional hiring platform
overview

TERN gives premier Indian talent access to diverse opportunities worldwide. At the same time, they give recruiters access to a proprietary AI-powered talent pipeline. Both sides of the business come with end-to-end support in handling the complex logistics of international hiring.

TERN GROUP
discovery / opportunity / challenge

Seamlessly serving two disparate audiences

TERN’s goal was to reach out to recruiters in the EU and UK, as well as talent in India. They were looking for a partner to create a website that would speak to these audiences equally while understanding the nuances in communication, design, and tech that appeal to each. At the same time, they needed to account for expansion into other regions and sectors. And the kicker — this needed to be done in a timeline of less than a month.

solution / strategy / the process

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Webflow Development

Webflow is the bedrock for this website, bolstered by micro-interactions, high-end graphics and animation, that collectively ensure outstanding website performance.

Custom Development

We have built a customized, online quote generator, with completely automated user communication, and an easy-to-manage admin panel.

High-end customer experience

With high scores on speed, accessibility and SEO, this website delivers the best customer experience across devices and browsers.

A collaborative process using Webflow and custom illustrations, to create a scalable brand identity and website that could evolve with TERN’s offerings.

Collaborative creation

We worked closely with the TERN team to understand the specific benefits of their offerings and convey them through communication, visuals and interactive design. Our insights and their knowledge came together to make quick and effective decisions for our way forward.

TERN GROUP

A global brand identity

We crafted a contemporary visual identity for TERN that would appeal to their EU audience of recruiters and organizations, and their Indian audience of medical and IT talent. We built a sustainable visual framework that integrated modern visuals with timeliness aesthetics for a strong brand presence.

TERN GROUP

Tailored web design and development

We built a versatile and scalable Webflow website with custom illustrations and UI scenes, and 50 UI components that convey TERN’s vision, value, and impact. Our approach empowered TERN’s marketing team to expand seamlessly into markets and offerings while strengthening their brand identity.

TERN GROUP